Pepsi boards the celebrity chef’s massive event about a year after ceding the Super Bowl’s annual halftime show to Apple Music. “Guy’s indulgent culinary creations are the perfect compliment to Pepsi - especially with the unapologetic backdrop of Las Vegas! We can’t think of a better way for fans to enjoy gameday - with food, football, Vegas, and Pepsi.” “It’s a well known fact that food tastes better with an ice-cold refreshing Pepsi– so we couldn’t be more thrilled that Guy Fieri, one of the most influential voices in the culinary world, agrees,” said Todd Kaplan, Pepsi’s chief marketing officer, said in a prepared statement.

A Pepsi Main Stage will serve as a place for music, including live performances by Dustin Lynch and Diplo. Visitors will be able to see how Pepsi goes with wings, pizza, and burgers. Not only has the beverage giant gotten Fieri and his organizers to add its moniker to the name - the official title is “Guy’s Flavortown Tailgate is Better with Pepsi” - but it will place an oversized Pepsi bar at the event, and serve custom cocktails featuring its flagship cola. Fieri held the first Flavortown Tailgate earlier this year at State Farm Stadium in Glendale, Arizona, close to the action for Super Bowl LVII. PepsiCo, one of the most stalwart of Super Bowl advertisers, is taking a title sponsorship in Guy Fieri’s Flavortown Tailgate, a free party organized by the celebrity chef that will be held just minutes away from Las Vegas’ Allegiant Stadium, the site of Super Bowl LVIII, slated to be broadcast on CBS on February 11, 2024. Guy Fieri‘s second stab at creating a giant Super Bowl tailgate party has a massive new backer.

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